Taking Cluster Development to the Next Level: Changing the Course of Medical Travel

Opis

PROGRAM:

Session 1

• Models, Definitions & Data
• Why “Definitions” Matter – Expectations Management
• Two Cluster Models (Plus Examples)
• EXERCISE: Where Does Croatia Fit?

Session 2

• Collaborating to Compete More Effectively
• Pieces of the Puzzle; Are Any Missing?
• EXERCISE: SMART Objectives for Croatian Medical Tourism

Session 3

• Measuring What Matters
• What should clusters measure vs. current measures of success
• EXERCISE: Analyze current metrics being used in Croatia and how to improve them

Session 4

• Marketing v. Sales
• Unique Selling Proposition (USP)
• EXERCISE: Draft the USP for Croatia Medical Travel