Taking Cluster Development to the Next Level:
MARCH 26th 2019, 09:00 – 16:00
“People are curious about international medical travel. We hope to connect with the full range of audiences – from providers to business to consumer – to present accurate information and dispel some of the misconceptions about medical tourism. Our plan is to create a truly inclusive forum by engaging business people and consumers from the entire sector.”
Elizabeth Ziemba
“International medical travel is important for many reasons – economic, clinical, ethical, legal and educational to name just a few. We will delve into all of these issues to create vigorous dialogue among healthcare providers, governments, governmental agencies, accrediting agencies, universities and educators as well as patients and consumers.”
Irving Stackpole
PROGRAM:
Session 1
- Models, Definitions & Data
- Why “Definitions” Matter – Expectations Management
- Two Cluster Models (Plus Examples)
- EXERCISE: Where Does Croatia Fit?
Session 2
- Collaborating to Compete More Effectively
- Pieces of the Puzzle; Are Any Missing?
- EXERCISE: SMART Objectives for Croatian Medical Tourism
Session 3
- Measuring What Matters
- What should clusters measure vs. current measures of success
- EXERCISE: Analyze current metrics being used in Croatia and how to improve them
Session 4
- Marketing v. Sales
- Unique Selling Proposition (USP)
- EXERCISE: Draft the USP for Croatia Medical Travel
AGENDA
09:00 – 10:00 Session 1
10:00 – 10:30 Session 2 – first part
10:30 – 11:00 Break
11:00 – 12:00 Session 2 – second part
12:00 – 12:30 Session 3 – first part
12:30 – 13:30 Lunch
13:30 – 14:00 Session 3 – second part
14:00 – 15:00 Session 4
15:30 – 16:00 Conclusion
