Taking Cluster Development to the Next Level: Changing the Course of Medical Travel

2,000.00 Kn +PDV

Taking Cluster Development to the Next Level:
Changing the Course of Medical Travel

Exclusive workshop with limited seating

Date: MARCH 26th 2019, 09:00 – 16:00
Location:  BAGATIN EDUCATION CENTER, Ulica Grada Vukovara 269g/2nd floor

Kategorija:
Opis

Opis

PROGRAM:

Session 1

  • Models, Definitions & Data
  • Why “Definitions” Matter – Expectations Management
  • Two Cluster Models (Plus Examples)
  • EXERCISE: Where Does Croatia Fit?

Session 2

  • Collaborating to Compete More Effectively
  • Pieces of the Puzzle; Are Any Missing?
  • EXERCISE: SMART Objectives for Croatian Medical Tourism

Session 3

  • Measuring What Matters
  • What should clusters measure vs. current measures of success
  • EXERCISE: Analyze current metrics being used in Croatia and how to improve them

Session 4

  • Marketing v. Sales
  • Unique Selling Proposition (USP)
  • EXERCISE: Draft the USP for Croatia Medical Travel
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