Taking Cluster Development to the Next Level:
Changing the Course of Medical Travel

Exclusive workshop with limited seating


MARCH  26th  2019, 09:00 – 16:00

“People are curious about international medical travel. We hope to connect with the full range of audiences – from providers to business to consumer – to present accurate information and dispel some of the misconceptions about medical tourism. Our plan is to create a truly inclusive forum by engaging business people and consumers from the entire sector.”

Elizabeth Ziemba

“International medical travel is important for many reasons – economic, clinical, ethical, legal and educational to name just a few. We will delve into all of these issues to create vigorous dialogue among healthcare providers, governments, governmental agencies, accrediting agencies, universities and educators as well as patients and consumers.”

Irving Stackpole


Session 1

  • Models, Definitions & Data
  • Why “Definitions” Matter – Expectations Management
  • Two Cluster Models (Plus Examples)
  • EXERCISE: Where Does Croatia Fit?

Session 2

  • Collaborating to Compete More Effectively
  • Pieces of the Puzzle; Are Any Missing?
  • EXERCISE: SMART Objectives for Croatian Medical Tourism

Session 3

  • Measuring What Matters
  • What should clusters measure vs. current measures of success
  • EXERCISE: Analyze current metrics being used in Croatia and how to improve them

Session 4

  • Marketing v. Sales
  • Unique Selling Proposition (USP)
  • EXERCISE: Draft the USP for Croatia Medical Travel


09:00 – 10:00 Session 1

10:00 – 10:30 Session 2 – first part

10:30 – 11:00 Break

11:00 – 12:00 Session 2 – second part

12:00 – 12:30 Session 3 – first part

12:30 – 13:30 Lunch

13:30 – 14:00 Session 3 – second part

14:00 – 15:00 Session 4

15:30 – 16:00 Conclusion


Educator: Elizabeth Ziemba

About educator

Educator: Irving Stackpole

About educator


Ulica Grada Vukovara 269g/2nd floor

English-speaking applicants please
send your application to info@bagatinakademija.hr

Full price = €400 (VAT included)
Early bird price until February 25th = €330 (VAT included)